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Warren Bebbington has hit the nail of the head, but will ruffle many in the ivory towers of Australian campuses. As an ex-academic who enjoyed 10 years in the role, I broke the mould when, as a Lecturer, I traveled overseas to many conferences and secured a number of Visiting Professorships in Europe and Asia. My expertise is in Small Business, with many more years as a practitioner than a teacher, and found that my views and teaching methods created "a breath of fresh air" aside from my colleagues in Australia. I dabbled in research, more from the practitioner aspect than the pure academic, and found that my strengths were exactly what was required in newly developing nations (Asia and Eastern Europe). However, back in Australia, my views were "outside the square" and questioned the status quo, much to the disgust of my more conservative peers. Australia is still trying to catch up because many academics follow the tried and true path without venturing into the unknown for fear of being ridiculed. Teaching, research, and administration are all necessary, and we change our emphasis as we progress through life, just like parenting. We need to encourage all staff to perform to the best of their ability, and not to dictate to others how, when, or why they should be involved in any particular aspect of the education process.