ÁñÁ«ÊÓƵ

With a Nobel for nudge theory and growing political interest in ¡®choice architecture¡¯, the future of behavioural sciences seemed bright. But its experts were often ignored ¨C even dismissed as ¡®charlatans¡¯ ¨C when life-or-death calls on Covid were made. Two professors reflect on where the discipline goes next