Key Concepts in Public Relations
Authors: Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell, Eliot Pill
Edition: First
Publisher: Sage
Pages: 2
Price: ?19.99
ISBN: 9781412923194
This text aims to provide a concise guide to the various aspects of PR with nearly 200 alphabetically listed entries and offer a starting point for further exploration in the field.
Intercultural Communication
Author: James W. Neuliep
Edition: Fourth
Publisher: Sage
Pages: 432
Price: ?34.99
ISBN: 9781412967709
This text provides students with a model for examining communication within cultural, micro-cultural, environmental, socio-relational and perceptual contexts; and also highlights the impact of influences such as values, ethnicity, physical geography and attitudes.
Copywriting for the Electronic Media
Author: Milan D. Meeske
Edition: Sixth
Publisher: Cengage
Pages: 336
Price: ?29.99
ISBN: 9780495803706
Exploring the basic principals and techniques of good copywriting, this book aims to encourage rapid skill development through the use of assessments and exercises. The iatest edition also aims to reflect the latest trends in the industry, including the Internet and corporate media.
Understanding Digital Marketing
Authors: Damian Ryan and Calvin Jones
Edition: First
Publisher: Kogan Page
Pages: 288
Price: ?19.99
ISBN: 9780749453893
Intended as a guide to how to utilise the power of the digital media to accomplish success in business, this text seeks to provide an in-detail look at various digital marketing strategies and explores how to successfully target products and services in the marketplace.
Media Theories and Approaches
Authors: Mark Balnaves, Stephanie Hemelryk Donald and Brian Shoesmith
Edition: First
Publisher: Palgrave Macmillan
Pages: 360
Price: ?19.99
ISBN: 9780230551626
Offering a manageable introduction to all theories and approaches in the discipline, the text is accompanied by textual and online resources and proposes to offer a global approach to media studies.
The Television Genre Book
Editors: Glen Creeber, Toby Miller and John Tulloch
Edition: Second
Publisher: Palgrave Macmillan
Pages: 232
Price: ?18.99
ISBN: 9781844572182
In providing a comprehensive introduction to the television genre, this book addresses genre as a concept and aims to present case studies of classic and contemporary TV programmes from a variety of key television genres.
New Media
Authors: Martin Lister, Jon Dovey, Seth Giddings, Iain Grant and Kieran Kelly
Edition: Second
Publisher: Routledge
Pages: 464
Price: ?21.99
ISBN: 9780415431613
Intended to serve as a fully complete introduction to the culture, history, technologies and theories of new media, this text attempts to assess claims that a media and technological revolution has taken place while considering how novel “new media” really are.
An Integrated Approach to Communication Theory and Research
Authors: Don W. Stacks and Michael B. Salwen
Edition: Second
Publisher: Routledge
Pages: 592
Price: ?55.00
ISBN: 9780805863826
This volume proposes to provide a thorough overview of communication study, offering theoretical coverage of varying aspects in the field. It also integrates theory with research, which is illustrated with examples in the form of hypothetical studies, published studies, and unpublished research.
Masculinity and Popular Television
Author: Rebecca Feasey
Edition: First
Publisher: Edinburgh University Press
Pages: 192
Price: ?18.99
ISBN: 97807486981
By covering the representation of masculinities in a range of popular television genres, Feasey supplies a thorough introduction to debates in the field. She also examines ways in which masculinities are constructed, circulated and interrogated in contemporary British and American programming.
Media Studies: A Reader
Editors: Sue Thornham, Caroline Bassett and Paul Marris
Edition: Third
Publisher: Edinburgh University Press
Pages: 896
Price: ?24.99
ISBN: 9780748637843
By providing a range of theoretical perspectives, this book allows readers to explore, analyse, critique and understand the subject further. It features contributions from a variety of writers in the field, and also explores the significance of new media formations.
American Film: A History
Author: Jon Lewis
Edition: First
Publisher: WW Norton
Pages: 575
Price: ?23.99
ISBN: 9780393979220
By presenting an overview of the history of the genre, this text aims to supply a complete account of American filmmaking. Covering topics such as the business intrigues of Hollywood and the tension between Hollywood and American culture, it is primarily focused on areas of interest to undergraduate study.
Digital Culture: Understanding New Media
Editors: Glen Creeber, Royston Martin
Edition: First
Publisher: McGraw-Hill
Pages: 224
Price: ?19.99
ISBN: 9780335221974
Summarising major events in the media’s recent past, Creeber and Martin aim to provide details of the theoretical and practical debates that surround the discipline in an accessible and engaging way for newcomers to the field.
Film Narratology
Author: Peter Verstraten
Edition: Third
Publisher: University of Toronto Press
Pages: 248
Price: ?18.00
ISBN: 9780802095053
Focusing primarily on film narratives, this text endeavours to examine cinematic techniques such as external and internal narration and the narrative force of sound. It also highlights the different narrative effects that film can produce with mise-en-scène, cinematography, and editing.
Narratology: Introduction to the Theory of Narrative
Author: Mieke Bal
Edition: Third edition
Publisher: University of Toronto Press
Pages: 256
Price: ?16.95
ISBN: 9780802096319
This volume offers further analysis into film narratives, and provides a systematic account of narrative techniques, methods, transmission and reception. It also includes new sections that attempt to treat and clarify several challenging modernist texts.
The Men’s Fashion Reader
Author: Peter McNeil and Vicki Karaminas
Edition: First
Publisher: Berg
Pages: 544
Price: ?22.99
ISBN: 9781845207878
Covering topics such as history, theory, consumption and the media, this book aims to present details of writings into the history, culture and identity of men's fashion and provide a balanced range of the important methodological approaches, research and case studies.
A History of Russian Cinema
Author: Birgit Beumers
Edition: First
Publisher: Berg
Pages: 336
Price: ?16.99
ISBN: 9781845202156
Beumers aims to provide fully comprehensive details of the history of Russian Cinema while also seeking to offer an engaging narrative of the industry and its key films in the context of Russia’s social and political history.
New Media
Author: David Beer and Nicholas Gane
Edition: First
Publisher: Berg
Pages: 160
Price: ?14.99
ISBN: 9781845201333
Addressing various concepts such as information and interface, Beer and Gane aim to offer a greater understanding into the impact of new media on contemporary society and culture. The text takes an inter-disciplinary approach and contains examples that illustrate how each concept may be used as a research tool.
Search Engine Society
Author: Alexander Halavais
Edition: First
Publisher: Polity
Pages: 196
Price: ?13.99
ISBN: 9780745642154
Focusing on issues brought about by the increasing use of search engines in everyday life, Halavais addresses crucial questions in the field and offers an understanding into the social contexts in which search engines have been developed.
Media Studies
Authors: Paul Long and Tim Wall
Edition: First
Publisher: Pearson
Pages: 432
Price: ?26.99
ISBN: 9781405858472
Intended as an introduction for undergraduate and postgraduate students in the subject area, this volume covers a variety of topics from its history through to the formation of new media, providing an all inclusive overview of media studies.
Reading Media Theory
Authors: David Barlow and Brett Mills
Edition: First
Publisher: Pearson
Pages: 744
Price: ?26.99
ISBN: 9781405821995
Barlow and Mills aims to bring together key media theories in this part reader, part textbook. Split into four sections the annotated text throughout the guide proposes to help students familiarise themselves and engage with the subject.
