Key Concepts in Public Relations

Authors: Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell, Eliot Pill

Edition: First

Publisher: Sage

Pages: 2

Price: ?19.99

ISBN: 9781412923194

This text aims to provide a concise guide to the various aspects of PR with nearly 200 alphabetically listed entries and offer a starting point for further exploration in the field.

Intercultural Communication

Author: James W. Neuliep

Edition: Fourth

Publisher: Sage

Pages: 432

Price: ?34.99

ISBN: 9781412967709

This text provides students with a model for examining communication within cultural, micro-cultural, environmental, socio-relational and perceptual contexts; and also highlights the impact of influences such as values, ethnicity, physical geography and attitudes.

Copywriting for the Electronic Media

Author: Milan D. Meeske

Edition: Sixth

Publisher: Cengage

Pages: 336

Price: ?29.99

ISBN: 9780495803706

Exploring the basic principals and techniques of good copywriting, this book aims to encourage rapid skill development through the use of assessments and exercises. The iatest edition also aims to reflect the latest trends in the industry, including the Internet and corporate media.

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Understanding Digital Marketing

Authors: Damian Ryan and Calvin Jones

Edition: First

Publisher: Kogan Page

Pages: 288

Price: ?19.99

ISBN: 9780749453893

Intended as a guide to how to utilise the power of the digital media to accomplish success in business, this text seeks to provide an in-detail look at various digital marketing strategies and explores how to successfully target products and services in the marketplace.

Media Theories and Approaches

Authors: Mark Balnaves, Stephanie Hemelryk Donald and Brian Shoesmith

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Edition: First

Publisher: Palgrave Macmillan

Pages: 360

Price: ?19.99

ISBN: 9780230551626

Offering a manageable introduction to all theories and approaches in the discipline, the text is accompanied by textual and online resources and proposes to offer a global approach to media studies.

The Television Genre Book

Editors: Glen Creeber, Toby Miller and John Tulloch

Edition: Second

Publisher: Palgrave Macmillan

Pages: 232

Price: ?18.99

ISBN: 9781844572182

In providing a comprehensive introduction to the television genre, this book addresses genre as a concept and aims to present case studies of classic and contemporary TV programmes from a variety of key television genres.

New Media

Authors: Martin Lister, Jon Dovey, Seth Giddings, Iain Grant and Kieran Kelly

Edition: Second

Publisher: Routledge

Pages: 464

Price: ?21.99

ISBN: 9780415431613

Intended to serve as a fully complete introduction to the culture, history, technologies and theories of new media, this text attempts to assess claims that a media and technological revolution has taken place while considering how novel ¡°new media¡± really are.

An Integrated Approach to Communication Theory and Research

Authors: Don W. Stacks and Michael B. Salwen

Edition: Second

Publisher: Routledge

Pages: 592

Price: ?55.00

ISBN: 9780805863826

This volume proposes to provide a thorough overview of communication study, offering theoretical coverage of varying aspects in the field. It also integrates theory with research, which is illustrated with examples in the form of hypothetical studies, published studies, and unpublished research.

Masculinity and Popular Television

Author: Rebecca Feasey

Edition: First

Publisher: Edinburgh University Press

Pages: 192

Price: ?18.99

ISBN: 97807486981

By covering the representation of masculinities in a range of popular television genres, Feasey supplies a thorough introduction to debates in the field. She also examines ways in which masculinities are constructed, circulated and interrogated in contemporary British and American programming.

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Media Studies: A Reader

Editors: Sue Thornham, Caroline Bassett and Paul Marris

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Edition: Third

Publisher: Edinburgh University Press

Pages: 896

Price: ?24.99

ISBN: 9780748637843

By providing a range of theoretical perspectives, this book allows readers to explore, analyse, critique and understand the subject further. It features contributions from a variety of writers in the field, and also explores the significance of new media formations.

American Film: A History

Author: Jon Lewis

Edition: First

Publisher: WW Norton

Pages: 575

Price: ?23.99

ISBN: 9780393979220

By presenting an overview of the history of the genre, this text aims to supply a complete account of American filmmaking. Covering topics such as the business intrigues of Hollywood and the tension between Hollywood and American culture, it is primarily focused on areas of interest to undergraduate study.

Digital Culture: Understanding New Media

Editors: Glen Creeber, Royston Martin

Edition: First

Publisher: McGraw-Hill

Pages: 224

Price: ?19.99

ISBN: 9780335221974

Summarising major events in the media¡¯s recent past, Creeber and Martin aim to provide details of the theoretical and practical debates that surround the discipline in an accessible and engaging way for newcomers to the field.

Film Narratology

Author: Peter Verstraten

Edition: Third

Publisher: University of Toronto Press

Pages: 248

Price: ?18.00

ISBN: 9780802095053

Focusing primarily on film narratives, this text endeavours to examine cinematic techniques such as external and internal narration and the narrative force of sound. It also highlights the different narrative effects that film can produce with mise-en-sc¨¨ne, cinematography, and editing.

Narratology: Introduction to the Theory of Narrative

Author: Mieke Bal

Edition: Third edition

Publisher: University of Toronto Press

Pages: 256

Price: ?16.95

ISBN: 9780802096319

This volume offers further analysis into film narratives, and provides a systematic account of narrative techniques, methods, transmission and reception. It also includes new sections that attempt to treat and clarify several challenging modernist texts.

The Men¡¯s Fashion Reader

Author: Peter McNeil and Vicki Karaminas

Edition: First

Publisher: Berg

Pages: 544

Price: ?22.99

ISBN: 9781845207878

Covering topics such as history, theory, consumption and the media, this book aims to present details of writings into the history, culture and identity of men's fashion and provide a balanced range of the important methodological approaches, research and case studies.

A History of Russian Cinema

Author: Birgit Beumers

Edition: First

Publisher: Berg

Pages: 336

Price: ?16.99

ISBN: 9781845202156

Beumers aims to provide fully comprehensive details of the history of Russian Cinema while also seeking to offer an engaging narrative of the industry and its key films in the context of Russia¡¯s social and political history.

New Media

Author: David Beer and Nicholas Gane

Edition: First

Publisher: Berg

Pages: 160

Price: ?14.99

ISBN: 9781845201333

Addressing various concepts such as information and interface, Beer and Gane aim to offer a greater understanding into the impact of new media on contemporary society and culture. The text takes an inter-disciplinary approach and contains examples that illustrate how each concept may be used as a research tool.

Search Engine Society

Author: Alexander Halavais

Edition: First

Publisher: Polity

Pages: 196

Price: ?13.99

ISBN: 9780745642154

Focusing on issues brought about by the increasing use of search engines in everyday life, Halavais addresses crucial questions in the field and offers an understanding into the social contexts in which search engines have been developed.

Media Studies

Authors: Paul Long and Tim Wall

Edition: First

Publisher: Pearson

Pages: 432

Price: ?26.99

ISBN: 9781405858472

Intended as an introduction for undergraduate and postgraduate students in the subject area, this volume covers a variety of topics from its history through to the formation of new media, providing an all inclusive overview of media studies.

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Reading Media Theory

Authors: David Barlow and Brett Mills

Edition: First

Publisher: Pearson

Pages: 744

Price: ?26.99

ISBN: 9781405821995

Barlow and Mills aims to bring together key media theories in this part reader, part textbook. Split into four sections the annotated text throughout the guide proposes to help students familiarise themselves and engage with the subject.