In this podcast, reporter Chris Parr talks about universities’ use of social media with Emma Leech, director of marketing, communications and recruitment at the University of Nottingham; Jack Wallington, head of marketing and community at The Student Room; Justin Shaw, managing director of Communications Management; and Phil Baty, editor of Times Higher Education’s World University Rankings.
Some of this seems blatantly contradictory - 'reputation is important, but unis are investing too much in job roles around social media efforts?' OK, get the point on too much push-marketing in the early days, but developing social media should be part of the long game. Those surveyed may not feel particularly influenced by Twitter feeds, but I suspect it would be a different set of results if a HEI ran really dreadful social media feeds...