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The suggestion that prospectuses should be light on text and long on attractive images (¡°Message received: just keep it simple¡±, 4 April) reminded me of a poster that was designed for a college where I once taught.

Two students gazed into each other¡¯s eyes by a lake with the college in the distant background. The text read: ¡°The best day¡¯s work I ever did was to apply to this college.¡±

There was a panic - and the phrase ¡°day¡¯s work¡± was hurriedly replaced.

Paul Goodwin
Frome, Somerset