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Open letter to Georgina Edsel, Deputy Head of Brand Management, Poppleton University

I feel I must write and say how grateful we are for your help in publicising our decision to simplify our name. I don¡¯t think we could have achieved so much publicity without your generous efforts. We were, of course, partly inspired by the example of the Times Higher Education Supplement when it decided to change its brand to the ¡°shorter and friendlier¡± THE (or Times Higher Education), so we feel we are in good company. But by drawing extra attention to our decision with your comments (¡°The Poppletonian¡±, 6?March), you have made our job so much easier, and for that we thank you very much.

Kevin Coe
Director of communications, Abertay University