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(Photograph) - Liver links: Philip Love, vice chancellor of the University of Liverpool (right), and the city's lord mayor, Michael Black, were at Liverpool Town Hall for the launch of MerseyWorld, an Internet site offering information on business, government, media, tourism, education, sport, arts, entertainment and community services in the Merseyside region. The university's computer science department has helped to create an electronic shopping mall where local firms can promote their products and services.