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This article presents a comprehensive bibliometric analysis of work-life balance (WLB) literature published between 2000 and 2020, aimed at understanding its evolution, impact, and emerging trends. The study analyzed 1190 articles sourced from Scopus, covering various aspects such as performance, science mapping, and thematic development. Using advanced bibliometric tools, the research identifies knowledge clusters, influential works, and research gaps in the field.

The study follows a framework proposed by Donthu et al. (2020) that consists of four steps: defining the aim and scope, choosing the analysis techniques, collecting the data, and reporting the findings. The main objective was to provide a foundational understanding of WLB research, particularly during the period leading up to the COVID-19 pandemic, and to investigate how this phenomenon evolved, particularly with the surge in research after the pandemic's onset.

Findings indicate that WLB research has significantly grown since 2015, with exponential growth in the last five years (2016–2020), suggesting increasing scholarly attention on the topic. The research was conducted by authors from 71 countries, with the USA, UK, Australia, India, and Canada leading in contributions. The study highlights top journals in WLB research, with the International Journal of Human Resource Management and Personnel Review among the most frequently cited outlets.

The study also presents an analysis of research impact through citation counts, with Greenhaus et al.’s (2003) work on work-family conflict being the most cited article in the field. The research further explored trends such as the growing interest in human and social sustainability, and social equity, as well as the increasing focus on WLB as a multifaceted, multidisciplinary concept.

For practice, the article suggests future research should explore areas like WLB’s impact on employee turnover, technology-driven changes in work-life dynamics, and societal development. Policymakers and employers are encouraged to focus on gender equity, work-related barriers, and legislative protections to improve work-life policies, particularly in developing nations.

In conclusion, the study emphasizes the need for continued exploration of WLB in diverse contexts, including social, political, and economic shifts, and proposes that the field could evolve into a vital area of management theory. Future trends indicate a growing interdisciplinary approach to WLB research, expanding beyond traditional boundaries of organizational and individual well-being.